[ a speaker from WeWow came in to tell us about the advances in
distribution of album and singles in the music industry.]
Here are some brief notes made throughout the talk
- Jewel case is made from Polycarbonate, an increase of 15% in production costs makes it more expensive
- There has been a recent increase in downloads
- WeWow aim to reduce the cost of production
- 50% decrease of polycarbonate
- 50% decrease in production energy
- Digipak -
- Paper-Frame tray - 100% recycleable
- Bio-lise tray - 100% bio degradable
- Cost effective packaging + cost effective production = low pricing
- Cheap disk production
- 17p per disk when producing thousands
- 4p per pack when producing millions
- Machine produced digipaks to keep cost and time low.
- Jewel case = cheaper than digipak, but less environmentally friendly
- Main suppliers of digipaks are Amazon
How digipak idea came about
- Sony media produce a lot of music
- They decided to reduce their carbon emissions
- Decrease by 30% by 2015
- They figured that Jewel case was not sustainable
- Digipak will become less expensive to produce over time
Digipaks are just as creative in imagery as a jewel case.
WeWow charges £65 - £85 per hour for design, cheaper than competition
Digipaks are popular for retro-looks, some older record labels prefer.
- good for promotional casing
- cheap giveaways
- production costs for 50 would be 70p
- 60% mark up on packagaing
- 30% mark up on disk
- Printed before
- Booklet and disk added by band
- which makes it cheaper
- costs around £200 for 50 disks and 50 wallets.
Keane - Hopes and Fears album was available jewel case or limited edition digipak release, with around 10,000 digipak copies available.
Roll Fold DigiPak for 2 disks or more
VCD - video CD involves album tracks and a music video. popular in large releases, no extra cost.
LancingPak - Digipak without a tray
Design should flow throughout the digipak, with images etc.