Friday, 25 March 2011

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Deadmau5 - I Remember Music Video

Deadmau5 & Kaskade - I Remember (Edit)

Deadmau5 - I Remember ( Full Length) Music Video

Deadmau5 & Kaskade - I Remember (Full Length)

Queen - Another One Bites The Dust Music Video

Queen - Another One Bites The Dust

Queen vs. The Miami Project - Another One Bites The Dust Music Video

Queen vs The Miami Project - Another One Bites The Dust

How does my Digipak use, develop or challenge forms and conventions of real media products? 

The common conventions of a digipak, similar to an album, will include
  • Artist/band name, on the front cover and spine
  • Photography or graphic imagery, of the band or design - visually attract their audience.
  • Recurring theme of colours and imagery throughout the digipak.
  • Track listing on the back panel.
  • Disc in tray, or a slot between panels.
  • Barcode and logos on the back cover.
  • Possibly a 'Special Edition' sticker.

Our design, in comparison to real media digipaks, follows the conventions through:

  • Digitally designed imagery - Sticking with the cartoon style of Gorillaz, we chose a graphic design as opposed to photographic. 
  • Using imagery separate to the music video. - By not using imagery of our central protagonist, or including similar themes, it is clear that it is an album release not just a single.
  • Including the band name and album title on the front cover and spine, in a font that links to the theme. - We also chose to have it across the inside panel in which the CD and DVD will slot into.
  • Back panel includes the track listing, bonus DVD listing, logos, copyright, and barcode.
  • 'Special Edition' sticker

How does my Magazine Advert use, develop or challenge forms and conventions of real media products? 

Common conventions of magazine adverts include matching imagery to the band/artists digipak. A reason for this could be so that it is easy for consumers to see the advert and then find the album by the matching covers. The adverts will also, obviously, include
  •  the band/artist name
  • album title
  • release date
  • available formats
  • where the album can be bought
  • website address
  • songs - usually high chart toppers or special editions.

We aimed to cover the majority of conventions of magazine adverts, to create an effective and realistic magazine advert, which we thought would be published in magazines like Q and NME, to reach the target audience for the band.
The main way which we have contrasted against the conventions, is by using different imagery for the advert and digipak. This was to create a bold image that stands out of a magazine advert, and be able to incorporate different ideas that we had for our ancillary texts. Although in doing this, we developed on the convention by including imagery of the digipak design in the bottom right corner, so that fans would be able to know what the album imagery looked like.
Recently, there has been an increased popularity of vinyl, which has been covered in our format of release. 
'Featuring 19/2000 soulchild remix' was advertised as we believe this is one of the most well known songs on the album, and is also the track that has a music video for. 

Evaluation Question 2

How Effective is the combination of your main product and ancillary texts?

Evaluation Question 2 from Beth Cooper on Vimeo.

Modestep - Feel Good [band-made music video]

Evaluation Question 3

What have you learnt from your audience feedback?

Evaluation Question 3 from Beth Cooper on Vimeo.

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Tuesday, 15 March 2011

Final Rough Cut

Final rough cut, with annotations about what we still need to improve for our final cut, and trying to prompt audience feedback.

Monday, 14 March 2011

Digipak Design

Our first draft of our digipak:
After audience feedback, giving areas to improve on, such as more colour themes to link it with our magazine advert, we have produced our final digipak.

There are some obvious changes we have made, such as flipping the bottom half design, as the previous had the speaker as the back cover, and the track listing was on the inside. We have also added more of the colour theme and shading on the lettering to be  more similar to the magazine advert and continue the theme. The text has changed on the back of the digipak, making it easier to read, 'stencil' font, to link in with the graffiti style. The conventional details are also added to the back of the digipak, such as record company logos, copyright information and barcode, to create verisimilitude of it being a real digipak.
The addition of the spray cans was an idea from audience feedback, and was place on the side which would be the spread in the middle of the digipak where the CD and DVDs will be, to include some imagery on that side aswell.
Overall I am happy with this design, as I think it is suitable for our brand image, and is eye catching and different to the common digipak design.

We have designed a sticker to go on the digipak, promoting the special edition and 'featuring 19/2000 soulchild remix music video'.
The design background was taken from the original digipak design, from the speaker, and text added. This creates a sticker that matches with the theme of the digipak, but also stands out with the text, which also links in with the colour theme of the digipak and magazine advert.

Here is our final digipak design.