Thursday, 16 September 2010

Codes and Conventions: Genre - Rock

Red Hot Chili Peppers - Snow

They are an American Funk Rock band and can also be described under the genres of Rap Rock and Alternative Rock

Red Hot Chili Peppers - Snow

The music video is performance based, however the first shot, which conventionally in music videos would be the lead singer, is of fans, simply smiling into the camera. With the first half being the warming up, in black and white, with cut away shots to the fans who are waiting to watch the show. This gives insight into the audience of the band, with style, age, gender, and overall shows a wide range of people being the fans of The Red Hot Chili Peppers, which could be done purposely, so when anyone watches the video, they feel that they can be included too.  The black and white gives quite a stripped down and simple feel to the video, as though its them naturally. Shots of close ups of the band members and the instruments, different angles and long shots showing an empty arena, showing that its a warm up rather than the actual gig, and then it cuts to colour at the climax of the drum build up, and the arena is full with fans, with close ups of their hands and cheering, cut away to individual shots of the band playing. As the fast pace of the music drops back down, the shots of couples and singular fans are shown again, this time in colour. 
The general feeling of this music video is that the band really care about their fans, as individuals.

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