Wednesday, 15 September 2010

Codes and Conventions: Genre - Pop

Ke$ha - Tik Tok
 Classed as Electro-pop and dance-pop, Kesha is an American pop singer, rapper and songwriter.


Kesha's music video links in with her music, and features her in the narrative, suggesting a Cameo video. With a wide variety of shot types, from close-ups of the artist as well as mise-en-scene objects which link with the lyrics, the video is what you could imagine it would be if you only listened to the song, without being too creative and doing anything different but narrative based on the artist and lyrics. 
Editing is synced with the beat of the music, which makes it flow better together rather than being off beat. 

Ellie Goulding - Starry Eyed

An English singer-songwriter and guitarist, under the genres of Indie Pop, Electro-pop and Synth-pop

Ellie Goulding - Starry Eyed

This video features mainly the artist singing, with high editing in fast crossover effects, which is cut to the beat of the music. Dancers also feature in the music video, where a lot of editing is also used to create a sense of blurring of time.

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