Monday, 28 February 2011

Product Placement and Branding

In our own production, there is various shots in which a branded products can be seen.
As opposed to random products, we have carefully selected certain brands to create a particular image for our music video.

Relentless has its own brand image of being an energy drink for the active and adventurous.

Smirnoff has a brand associated with partying, and often promotes itself through events, such as the Nightlife Exchange Project

Although there is no footage of anyone smoking in the video, the cigarette packets suggest this idea of youths smoking. Marlboro is one of the most well know brand of cigarettes. 'They represent the symbol of wildness and freedom' [marlboro]

Nike. A sports brand that has a strong reputation in youths, skating and other extreme sports, which is an important aspect in our target audience.

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